Elliman in, Corcoran Sunshine out at Eichner s 45 East 22nd St. Sales have slowed dramatically at building over past year
Bruce Eichner, 45 East 22nd Street and Fredrik Eklund
If Heidi Klum were in the industry, she might say: In new development, one day you re in, and the next, you re out.
In a bid to spur sales at his Flatiron condominium project at 45 East 22nd Street, Ian Bruce Eichner is replacing Corcoran Sunshine with Douglas Elliman Development Marketing, The Real Deal has learned.
Elliman s Fredrik Eklund and John Gomes will head up the sales team at the 83-unit project. The project is over 60 percent sold, Elliman said, but sales have dried up since October, when the project hit the 50 percent sold mark.
Eichner s Continuum Company recently completed the exterior facade of the 65-story building. The full-floor units and penthouse collection will be launching this fall along with a model residence, according to Elliman.
Eklund and Gomes declined to comment on any potential price chops at the project. The 55 listings active on StreetEasy are priced at an average of $3,529 per square foot. A penthouse apartment is asking $38 million, or more than $6,000 per square foot. In May, Eichner told TRD about how he assembled enough air rights to expand the building by four stories, a move he likened to the Game of Thrones.
Eichner wouldn t be the first developer to pull back on pricing amid a high-end cond上海龙凤论坛